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How Marque Uses AI Authentication Technology To Guarantee Authenticity

Authenticating luxury goods is both an art and a science.

Becca Luna
Becca Luna
Contributing Writer. CoffeeAndHandbags.com
Jan 2, 2021, 04:53 am
How Marque Uses AI Authentication Technology To Guarantee Authenticity
Image caption: Givenchy Metal Mini Antigona | Photo by Becca Luna, CoffeeAndHandbags.com

I recently purchased a pre-owned Givenchy Mini Antigona from Marque Luxury. With Marque Luxury, I didn't have to worry because of the detail in their authentication process. I DO NOT want to buy a fake or even worry that I might be purchasing a forgery. I felt confident knowing that my bag was authentic because of Marque Luxury's authentication processes with their combination of in-person designer authentication expertise and technology.

When shopping online for used designer goods, it can be scary knowing fakes are lurking around every corner of the internet. Every day, I’m surprised by how easy it is to get tricked online by counterfeits, whether knowingly (I won't name any names) or unknowingly by resellers.

Authenticating luxury goods is both an art and a science. It requires YEARS of in-depth knowledge and hands-on experience to be able to determine if an item is real or fake. Marque Luxury was established by industry veterans and is now the largest wholesaler of designer goods to support the high demand for authentic pre-owned designer goods worldwide. Their group of trained professionals inspect each item for specific characteristics to verify authenticity, including but not limited to: stampings, font, symmetry, hardware, stitching, serial numbers, date codes, overall workmanship, materials, lining analysis, and direct comparison.

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In addition to using their decades of experience working in the luxury sector and designer resale industry, Marque Luxury also uses AI technology. Marque Luxury uses Entrupy, an advanced authentication technology. Entrupy utilizes a scanning device that takes microscopic images of different areas of an item and runs that data through artificial intelligence and machine learning algorithms to yield a result. Every time the Entrupy system authenticates an item, the algorithms learn and get better. Basically, it knows everything about how to differentiate between fake and authentic items to 99.1% accuracy.

Once an item passes the Entrupy inspection, it comes with the Entrupy Certificate of Authenticity which gives a nice piece of mind. Authentication certificates remove the barrier to buying or selling luxury goods online and that's something I can get behind. The certificate, printed or digital form, follows the bag wherever it goes, just like the provenance on a work of fine art.

As a handbag lover and resale shopper, I want to feel confident about the authenticity of the bags I buy pre-owned. I feel that it's my duty to educate myself so I can make good decisions when I'm shopping online. I don't want to worry if the bag I want is fake or not. The authentication process Marque Luxury uses are legit.


If you're interested in starting your own resale business and learning more about the art and science of authentication, Marque Mentor just launched a new course, How to Launch a Luxury Resale Business, about the process of launching your own luxury resale business.